Social Media Community Management
I will help cultivate and raise the voice of your brand through strategy planning, content creation, copy-writing, and photography. The goal is to create a genuine and authoritative digital personality that your audience can connect with and trust in. I am a passionate storyteller, strategic thinker, and skilled communicator who has a proven track record managing social channels. I help business owners manage their social media accounts like Facebook and Instagram by creating original content, publishing, leveraging existing content to increase followers and interacting with online communities to achieve lots of engagement. Social media allows your brand to become more than just a place to eat food, enabling guests to relate to your business outside mealtime. We can help you to use social media as an extension of the guest experience, solidifying your brand loyalty from guest’s mobile devices. I also develop and implement creative social media strategies and promotional campaigns like contests, giveaways, and Facebook and Instagram paid ads.
Behind every successful brand lies a thoughtful and inspiring marketing strategy. At Gled Media, we begin the process by completing a Marketing Assessment of your brand, it is important that we review your marketing goals and objectives, perform a competitor analysis, determine your key buyer personas and analyze your digital properties’ usability, structure and messaging. We then translate the information gathered from our research into design concepts that outline new messaging to reflect the buyer insights we uncovered. We finish off with a detailed marketing strategy outlining the new design concepts, complete with a content plan, user experience improvements, SEO, lead generation tactics and marketing automation recommendations.
Visual Content & Photography
Premium storytelling is the heartbeat of any brand. My team of photographers, cinematographers, and designers produce emotionally engaging content to help shape your brand identity. Almost everyone has a device (or two) in hand, and so it is no surprise that visual content has quickly become the most authentic way to market and grow your brand. From pictures and collages to videos and real-time messaging, your brand has marketing opportunities that were never possible with print. I can help to develop your logo, brand voice, copy, visuals, website, social and marketing collateral to ensure consistency across every digital and print channel. Original photography, video and product styling will bring your brand to life and most importantly grow your following, online and offline. No matter what stage your brand is at, I am happy to tailor a package that fits your needs and budget.
I keep my ears close to the ground for any talk relating to your brand. Good or bad, I am always in the know so I can make improvements and take advantage of hidden opportunities. Whether your customers are doing comparison shopping on their iPads at home or checking Instagram on their mobile while on the go, building a brand means turning every digital-moment into a personal connection. You may have an incredible product or service to offer but if you have a poor digital presence, nobody is going to know about you or worse, want to follow you.
Graphic design, website design, logo creation, re-branding, and marketing collateral. Achieving uniformity across your marketing channels helps your brand image stay consistent and memorable with your audience. It is important to not only maintain brand consistency online, but also offline. Gled Media provides graphic design services for all your promotional needs such as advertising campaigns, billboards, business cards, tent stands, seasonal promotions, and sales collateral like brochures and posters. I am your one-stop shop for all your business marketing needs.
Social Media Training
Are you more of the hands-on type but now sure how to start? No problem! I want to give control back to the business owner and not keep you in the dark like so many other agencies do. Just as you know the ins and outs of your business, you should as well when it comes to your digital marketing! I can train you or your staff on how to set up a social media strategy, create a content calendar, photography tips and how to post like a pro! Let me know your requirements and I will put together a custom plan just for you.
Website and Beyond
I craft my digital marketing campaigns by looking at how customers interact with your brand and which digital channels produce the best path to purchase. Perhaps your website needs a complete overhaul, you’d like to set up a reservations system or even open an e-commerce store. After understanding your business and its goals, I will create a digital hub that perpetually drives ROI in your online efforts. Successful web design strategies incorporate persuasive copy that meets SEO objectives, visually appealing graphic elements, a conversion funnel that directs visitors toward the brand’s goal-oriented actions, and meets Google’s requirements, all while communicating the brand’s unique identity.